A Report
 
Marketing strategy of iPad mini--Based on the analysis of the marketing mix
 
Table of Contents
Executive Summary
1.    Introduction
1.1      Overview of the task
1.2      Report purpose and structure
2.    Discussions
2.1      Marketing mix model
2.2      SWOT analysis
2.3      Situational analysis of iPad mini
3.    Findings
3.1      iPad mini marketing mix analysis
3.1.1   Product strategy of iPad mini
3.1.2   Promotion Strategy of iPad mini
3.1.3   Distribution strategy of iPad mini
3.1.4   Pricing strategy of iPad mini
3.2      SWOT analysis of iPad mini
3.2.1   Strengths
3.2.2   Weaknesses
3.2.3   Opportunities
3.2.4   Threats
4.    Recommendation and Conclusion
5.    References
 
执行摘要
报告的目的是探讨iPad mini的营销策略。本文将遵循营销组合的概念、概念、SWOT分析方法。这份报告将探讨营销组合模式，为iPad mini的营销策略提出建议。由此可见，通过营销组合来改进营销策略是有益的。

1. Introduction
   1. Overview of the task

Marketing mix is an important part of business marketing strategy and it is a holistic activity composed by basic marketing initiatives that controllable. The main purpose of marketing is to meet the needs of consumers and it is the foundation of developing the corporate marketing strategy. A good working at marketing mix is a point to satisfy the overall needs of consumers (Karjaluto et al. 2005). In addition, it is also a powerful means against competitors and basis of allocating the corporate marketing budget reasonable. The purpose of the report is to explore the marketing strategy by Marketing mix and SWOT analysis methods for the purpose of giving recommendations.

1. Report purpose and structure

This report will first discuss the implications of marketing mix model. Following this, it will explain the marketing mix model in terms of the iPad mini. Finally, it will offer informed recommendations for optimizing the marketing mix model. In order to better perceive how marketing mix model works and develop the marketing strategy of iPad mini.

2. Discussions
   1. Marketing mix model

Marketing mix is a business marketing strategy that enterprise target market needs, considering the environment, capacity, competition, on their own factors that can be controlled by a variety of marketing (product, price, distribution, promotion, etc.) to optimize the combination and integrated use. in order to achieve better economic and social benefits. In the early 1950s, the controllable marketing activities grouped into four categories, namely product, price, distribution channels and marketing, namely 4P marketing mix based on the theory of Demand Center (Abraham & Lodish 1990).

1. SWOT analysis

SWOT analysis is also known as trend analysis. The four letters in SWOT representing: Strength, Weakness, Opportunity and Threat that closely associated with the object of study.

1. Situational analysis of iPad mini

iPad mini is a small size of the touch-screen tablet launched by Apple. Standard iPad has 9.7 inches and 4:3 aspect ratio. iPad mini will maintain the same aspect ratio but the screen size is reduced to 7.85 inches, overall smaller than the iPad, and because of this 53% lighter than ipad. Apple officially released the iPad mini on October 23, 2012, in view of this, Apple stocks in A-share market appeared to float (Yang, Y. 2013).