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新西兰代写assignment|Market Internet Customers

浏览: 日期:2020-06-10

Market Internet Customers

Modern businesses have to look more and more at ways of reaching a wider potential market in order to gain or even retain overall market share. The internet and, more specifically, e-commerce have completely changed the way in which consumers shop. Customers can come from anywhere in the world and are able to purchase items instantly and directly through the use of sophisticated information technology systems.

With the correct planning and implementation of this shift towards offering an e-commerce based business, any business can potentially increase its market share, dramatically. Despite the potential benefits, careful planning is needed to ensure that issues such as customer relations and security are considered and managed effectively, if the full benefits are to be enjoyed.

  • Customer Relations

Managing customer relations is arguably one of the most important tasks in any business. Without customers, the business simply does not exist and offering a good experience is central to ensuring that customers are retained, in the long run. When managing an entirely off-line business, customer relations are typically conducted on a local, face to face basis.

Offering a personal service and efficiency in terms of handling sales and deliveries as well as after sales service is relatively easy when customers all come from a small geographical area. When a company decides to establish a web presence and trade on a national and international level, the demands of customer relations management change altogether. Consideration of how this is likely to change and how to manage such change is vital for the e-commerce project to be successful.

The art of customer relation management changes considerably once the business has a web presence that allows customers to buy products online. Direct face to face contact is lost and the opportunity to use non-verbal communication methods such as body language is all but eliminated. Bearing this in mind, it is important to see how an organisation must plan well in advance if it is not to miss the opportunities that arise from online selling.

There is no denying that careful consideration has to be given to how the current customer relations can be managed and how the personal touch can be retained. However, gaining a web presence and enabling customers, both current and new, to browse stock and order at a time that is convenient to them opens up a wealth of opportunity to increase market share. One of the main challenges facing Paisley Patterns is to ensure that the maximum benefit is gained from this huge shift in selling techniques.

Setting up a web presence and enabling customers to browse online dramatically increases the potential market share. Customers can be reached twenty four hours a day, seven days a week, which allows the company to compete with larger, previously untouchable competitors. Costs can be reduced as the processing of sales can still be managed from one physical location, despite the increased market. Data relating to customers can also be collated far more easily, making the marketing function a real beneficiary of this shift.

Paisley Patterns does need to be aware that there is substantially less interaction between the sales force and the customer. As this has been the main distribution channel previously, it will be important to make sure that the information given by the sales team currently is somehow captured within the online sales process. This is particularly important where the sale requires bespoke or personalised advice. Ensuring that direct contact remains easy and efficient will be vital to Paisley Patterns, as it embarks on this new era.

Designing the online ‘shop front’ will be one of the most crucial tasks faced by the company, during this early stage. Crucially, all the relevant information must be readily accessible without being overbearing. Most people visiting a web site will be prepared to make up to three ‘clicks’ to find the information they are looking for; therefore, all information should be available within this level of accessibility.

Customer relations remain paramount for Paisley Patterns. As such, considerable effort should be made to ensure that the existing level of customer care is maintained or even improved. The volume of sales and the geographical location of customers will change with an online store; therefore, maintaining the ability to receive direct advice from the sales team or customer service team should be a priority.

Currently, most sales are made by the mobile sales force. As they have built up a rapport with their customers, the ‘per order’ value is likely to be quite high with plenty of value- added products and services included. By selling online, there is a danger that not all sales will be maximised and this is an issue that should be addressed in the design phase, with the assistance of the sales team.

What common issues do they come up against which either assist or negate their efforts to add value to an order? Deal with these issues throughout the online purchasing process by offering answers to common objections and suggesting options for adding suitable extra products or services.

Without the direct sales contact, there is of course a danger that sales will either not happen or will not be maximised. Every effort should therefore be made to ensure that this does not occur.

Customer Relations Management (or CRM) is the broad term given to the way that companies manage all aspects of their customer relationships. Until now, this has been a very traditional process within Paisley Patterns, relying heavily on personal relationships between the sales force and the customers. There is an obvious and immediate threat that removing this contact will mean that some of the current customer base may be lost.

Ensuring that direct contact remains as easy as possible will be important for future profitability. For example, Paisley Patterns could have an online ‘web chat’ facility, where customers and potential customers are encouraged to enter into direct discussions with staff members. There should be clear information on how customers can contact individuals, ideally with a free phone number that is staffed, if not 24 hours a day, at least for extended hours.

Customer relations spans much further than merely keeping customers sufficiently satisfied that they decide to buy from a website. With online technology, Paisley Patterns is in the position that it can gain information regarding its customer base and the way that potential customers shop. Trends can be recorded and established to generate more sales, in the future. For example, are there certain products that are always regularly purchased together? If so, could these options be bundled together during the sales process to encourage further sales of this nature? Keeping a regular track of customer behaviour in terms of what products they look at and consider before making their final purchasing decision is vital.

Once an item has been purchased, the information relating to the customer can be stored (subject to the legal requirements) and used for targeted marketing. This information should also be used for market research and for follow-up customer relations management such as an email a week after delivery to ascertain satisfaction and if necessary to deal with any problems.

By establishing a web presence, Paisley Patterns will go from offering local services to local people to a potentially international business with clients from all areas across the globe. Being aware of this shift in potential customer base will be crucial to the way in which customer relations are managed. Culture and economic expectations vary throughout the world. Moreover, whilst it is likely that most customers will still come from the United Kingdom (due to potentially uneconomical delivery costs and the chosen domain name), being aware of the scope of the website is important. For example, most customers in the US will be happy, or even expect to be addressed by their first name in communications; Asian customers will almost always prefer the formality of having their full name used.

Paisley Patterns will need to ensure that it understands the cultures and knows the various countries that it is selling to and how this should impact on the types and tone of communication with the customer.

As many of the new customers will not be from the immediate local area, the issue of shipping in a reliable, cost effective and efficient manner will be paramount. The decision as to whether shipping and to what extent it will be outsourced will be based largely on cost and where the deliveries need to reach. As Paisley Patterns is now potentially providing goods internationally, it will almost certainly be the case that the delivery process will have to be outsourced to local distribution centres.

Managing this process effectively is important if customer expectations are going to be met fully. Sourcing local delivery partners should be done in advance of offering customers delivery to these areas. Failure to deliver once goods have been ordered will be a costly customer services error. Make sure that every item is clearly identifiable; this will prove particularly important where a customer has ordered several items and one or more are out of stock.

Communication is key when it comes to fulfilling deliveries. The system needs to be clear, transparent and easy to follow. A good customer service approach is to ensure that regular emails are sent updating the customer on the status of their order: has it been processed, despatched? Any system for delivery that is in place must keep the company itself fully informed, so that personnel are on top of the status of a delivery if there are any queries, but also to pre-empt any foreseeable problems.

Where possible, the order should be personalised with a letter or insert as this will help to build future customer relations. Similarly, consideration should be given to making after delivery contact to ensure that all has been delivered as per instructions and in accordance with expectations.

Managing customer relationship after the sale has occurred will also become potentially more difficult with a wider customer base. Returns policies and procedures need to be clearly identified and managed. There is, if course, the basic need to ensure that all legal requirements are complied with, but most companies would prefer to go above and beyond this obligation in order to ensure that customer satisfaction is maintained.

For many companies this will involve a ‘no quibble’ returns policy provided the product is unused. Paisley Patterns must consider the viability of this type of policy and how it will be operated. As there are likely to be local distribution centres servicing all customer regions, it would be sensible to ensure that a returns process is agreed upon with the various centres involved. Above all, communication will be vital and staff should be readily accessible both online and over the phone to deal with any after sales issues.

  • Security and Network Issues

Aside from the softer, customer relations based issues involved in generating a web presence and allowing customers to order online, there are also considerable technical, practical and legal issues that need to be dealt with and accounted for. Becoming a web-based company raises several networking and security issues. Not only could a third party gather information that is protected or personal, but there is also a danger that the infrastructure itself could at some point collapse causing potential losses of customers as well as a bad reputation.

Managing these security risks and site structure is new territory for a company such as Paisley Patterns and, as such, it has chosen to use the services of a third party provider, initially, with a view to moving the function in house in the future.

Any website or online presence needs to be hosted in some way. In this case, Paisley Patterns has opted to have the website hosted by a third party but will look to bring this in house at a later date. Anyone who is hosting a website will need a server. If this is done in house, it will mean that a server has to be purchased and installed; if it is done through a third party, then their server can be used. This, of course, reduces the outlay and the maintenance costs but, nevertheless, does relinquish a degree of control.

Even when it is decided, as is in this instance, that the hosting will be done by a third party internet service provider (ISP), there are still several additional choices that have to be made. Most ISPs will offer a cost effective solution for new website owners which involves having space on a shared server. The server itself is located and maintained by the ISP in its own offices.

Although this is the most cost effective way of hosting, it can increase the risks as the server is shared with other websites and stability will depend on the usage of these sites as well as that of Paisley Patterns. As an alternative, Paisley Patterns could consider having their own dedicated server with the ISP, but this will be considerably more costly and is generally only appropriate for websites needing a high level of security.

It is anticipated that in time Paisley Patterns will bring the hosting facility in house. This is not a decision to be taken lightly. The initial outlay on server and surrounding infrastructure will be substantial; however, the greatest outlay is likely to be the staffing to ensure that the server is suitably maintained.

By bringing the hosting element of the website in house, Paisley Patterns will, of course, gain considerably more control in terms of security, but this will also place the burden of managing risks (both security and stability wise) on an internal team. The additional costs involved in having to staff the in house hosting service may prove prohibitive and Paisley Patterns should conduct a full financial analysis before settling on this course of action.

If Paisley Patterns continues with the plan to host its own website, there will be several technical and legal issues that need to be addressed. Security is a major issue for any website. Security covers all issues from ensuring that the website remains virus free to allowing customers to input their payment details securely.

Any business that aims to use its website as an important part of its day to day business will need to ensure that it is stable and secure. Customers, in general, will only take the time to look at a website once; if it is down or otherwise not working, they will be highly unlikely to return for a second look.

Ongoing maintenance will also become a task that has to be completed in house. This will include regularly updating the website to be able to deal with new security threats as well as ensuring that the information on the site is accurate. Site analysis software is available to assist with this task, although it will still be necessary to have a dedicated member of staff to manage and deal with the software. Typically, this type of software will be able to provide the sales team with valuable information such as which products visitors are most interested in and how many visitors actually go on to make a purchase.

In order to facilitate this type of resource in house, Paisley Patterns will have to invest in the server itself as well as ensuring that it has a suitable operating system and compatible software (typically this will be Microsoft Windows Server 2003 or 2007 for the server, or possibly Unix or Linux, with Apache or Microsoft Internet Info Services (IIS) for the web hosting software).

Databases will also need to be managed. This requires specific knowledge which will more than likely have to be bought in, if there is no one presently available within the company to manage such an operation. It may also be necessary to upgrade the internet infrastructure physically. All of these factors will be costly but will allow Paisley Patterns to take full control of its e-commerce business.

As Paisley Patterns intends to allow customers to purchase products online, it will be important that a system for dealing with CNP (card not present) payments is established. Offering an online payment facility is clearly beneficial for customer relations and is a facility that many customers have come to expect; it is also a great way of improving cash flow, but there are risks involved of which Paisley Patterns must be aware and attempt to minimise.

In order for the payments to be processed, Paisley Patterns will be required to obtain an internet merchant account with a bank that will process the payments in and credit them to the relevant account. Alternatively, Paisley Patterns could look to use a payment service provider who will provide the website with an online ‘till’ and will charge a monthly fee for its services.

The major credit cards, Mastercard and Visa, also have their own additional security which they offer customers and are, therefore, generally the method of payment favoured by the consumer. Given the predicted substantial increase in trade by offering online purchasing options, it would seem that establishing a merchant account (possibly with the current bank supplier) would be the most sensible and cost effective approach.

Trading online does raise other legal issues which Paisley Patterns will need to deal with. Entering into the arena of e-commerce requires Paisley Patterns to comply with a wide range of regulations that are specifically aimed at businesses selling services over the internet. The main body of legislation that regulates this area is the E-Commerce Regulations 2002.

As part of the regulations, it is necessary for a company to provide certain information to customers if they are selling online. These typically include contact details such as the geographical address of the business and telephone numbers, details of any professional bodies of which Paisley Patterns is a member or affiliated to and the VAT registration number.

More recently, the Companies Act 2006 has made it a requirement that all businesses (where applicable) make their business name, company number and registered address available on their websites. Commonly, all of this information will be displayed in the ‘About us’ or ‘Legal’ page to ensure ongoing compliance.

Care should also be taken to ensure that the contract is clearly formed; this is commonly achieved through a tick box whereby the customer has to accept the terms and conditions of trade in order to complete the purchase.

Another set of regulations with which Paisley Patterns will have to comply is the Distance Selling Regulations 2000. These regulations set out the way in which customers need to be dealt with when they are not physically present at the point of sale. Crucially, these regulations allow a cooling off period of seven working days for the consumer; they also stipulate that delivery should be within thirty days, unless it is otherwise agreed. Systems need to be put in place to ensure that these regulations are complied with at all times and that appropriate records are kept.

As customers will be entering their own personal data through the website and this will be stored in an electronic form, it will be necessary for Paisley Patterns to comply with the Data Protection Act 1998. Although this Act is extensive, in broad terms, it makes it necessary for a company to treat all personal data that it receives in a lawful and fair way. This means that the data must be accurate, must be held for no longer than is actually necessary and that every reasonable effort is made to ensure that the data is kept securely with the appropriate IT security in place.

Individuals who have information stored by Paisley Patterns are entitled to ask for a copy of everything that is held on them. Whilst Paisley Patterns can charge a fair amount for the production of this information, they are obliged in law to provide the information promptly. When collecting the relevant personal information, Paisley Patterns must ensure that the user is made aware of why the information is being collected and what it may be used for.

This is particularly important when it comes to using the information collected to target individuals for marketing purposes. As a general rule, information gleaned from customers cannot be passed on to another organisation without the express permission of the customer. Regular and careful monitoring of the way that data is collected and stored should be conducted in order to ensure that these requirements are complied with.

It has been noted that Paisley Patterns has secured the domain name paisleypatterns.co.uk. Whilst this is clearly a good first step, this does not automatically mean that they have a global right to use this domain name. Paisley Patterns needs to ensure that it retains the first rights when it comes to the renewal of the domain name in order to ensure that no other business can get hold of the name in the future. Paisley Patterns also needs to be aware that whilst it has the domain name registered, this does not automatically mean that it has the trade mark for the name.

Until recently, Paisley Patterns has been operating in a local area which presumably has no conflicting business with the same name. By gaining a web presence, there may be other businesses with a similar name that have a trademark upon which they are now, with the new market share, encroaching. A thorough investigation of registered trademarks should be conducted and consideration of the possibility of registering Paisley Patterns itself, if it is not already taken, to secure against other entrants to the market.

Conclusion and Summary

Gaining an online presence makes clear business sense. By allowing Paisley Patterns to trade online, there is a much wider potential market and the returns can be considerably higher. However, before embarking on this course of action, a great deal of thought needs to be put in to how the customer relationship will be managed. This is particularly important given the current reliance on a local, mobile sales force. Maintaining this level of one-to-one care will be one of the greatest challenges facing the company, as it expands.

As well as the customer relations element, there are also the technical, security and legal issues that need to be dealt with. Paisley Patterns is planning, eventually, to manage the hosting facility in house. This is not a decision to be undertaken lightly as there will be considerable set up and maintenance costs involved, both for the infrastructure and the increased staff levels that will be needed. Care should also be taken to ensure that necessary data back-up is completed regularly and that all legal requirements are complied with.

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市场网络客户
现代企业看起来越来越多的方式,达到更广泛的潜在市场,为了获得或保持整体市场份额。互联网,更具体地说,电子商务已经完全改变的方式,消费者购物​​。客户可以来自在世界任何地方,可以立即和直接购买物品,通过使用先进的信息技术系统。
有了正确的规划和实施这一转变的走向提供了一个基于电子商务的业务,任何企业都可能增加其市场份额,大幅提升。尽管有潜在的好处,需要仔细规划,以确保客户的关系和安全问题,如考虑和管理有效,如果将被享用的全部好处。
客户关系
客户关系管理可以说是任何业务中最重要的任务之一。没有客户,企业根本不存在,并提供一个很好的经验,以确保客户保留,从长远来看是中央。客户关系管理一个完全离线业务,通常是一个地方,面对面的基础上进行。
提供个性化的服务和效率,处理销售和交付,以及完善的售后服务是比较容易的,当客户都来自一个小的地理区域。当公司决定建立一个网站的存在和一个国家和国际层面上的贸易,客户关系管理的需求完全改变。考虑如何改变,如何管理这种变化,这很可能是为电子商务项目要取得成功是至关重要的。
客户关系管理的艺术,大大改变,一旦企业有一个网站的存在,可以让客户网上购买产品。失去直接面对面接触的机会使用非语言的沟通方式,如身体语言,但消除。牢记这一点,重要的是看如何组织必须事先规划好,如果它是来自网上销售的机会,不要错过。
无可否认,仔细考虑如何在当前的客户关系可以管理,以及如何可以保留个人风格。然而,获得一个网站的存在,使客户,无论是现有的和新的,浏览股票的时间应该是为了方便他们打开了财富的机会,以增加市场份额。佩斯利图案面临的主要挑战之一是从这个巨大的转变,销售技巧,以确保获得最大的利益。
建立一个网站的存在,使客户能够显着地在网上浏览,增加了潜在的市场份额。客户可以达到一天二十四小时,一周七天,这使得该公司与更大,以前碰不得的竞争对手竞争。成本可以降低作为销售处理,仍然可以从一个物理位置管理,尽管增加了市场。有关客户的数据也可以被更容易整理,使营销功能这种转变的一个真正的受益者。
佩斯利图案确实需要知道,有大幅减少的销售队伍和客户之间的互动。由于此之前一直是主要的分销渠道,这将是重要的,以确保目前的销售团队所给出的信息内网上销售过程中莫名其妙地捕获。哪里有卖需要定制或个性化的建议,这一点尤为重要。确保直接接触,保持简单而有效的佩斯利模式将是至关重要的,因为它开始在这个新的时代。
设计在线“店面” ,将是公司所面临的最重要的任务之一,在这个早期阶段。至关重要的是,所有相关信息必须可随时取用而不霸道。大多数人访问一个网站,将准备弥补三个“点击”找到他们正在寻找的信息,因此,所有的信息应该是在这个级别的无障碍。
客户关系是最重要的佩斯利图案。因此,相当应作出努力,以确保客户服务的现有水平维持甚至有所改善。销售和客户的地理位置体积会随一个在线商店,因此,保持销售团队或客户服务团队,直接收到意见的能力应该是一个优先事项。
目前,大多数的销售都是由移动销售人员。既然他们已经与他们的客户建立了融洽的,为了'价值'每用大量高附加值的产品和服务包括可能相当高。通过网上销售,有一种危险,即并非所有的销售都将被最大化,这是应该解决的一个问题,在设计阶段,与销售团队的协助下。
有哪些常见的问题,他们想出了协助或否定他们的努力,增加值的命令吗?整个网上采购过程中应对这些问题提供答案,共同反对和提示选项,添加合适的额外产品或服务。
如果没有直接的销售联系人,当然还有一个危险的销售额将不会发生或不会被最大化。因此,应尽一切努力以确保这不会发生。
客户关系管理( CRM )是广义的术语,给企业管理的方式,他们的客户关系的各个方面。到现在为止,这一直是一个很传统的佩斯利图案内,主要依靠个人的销售队伍和客户之间的关系。有一个明显的和直接的威胁消除这种接触将意味着可能会丢失一些当前的客户群。
确保尽可能容易直接接触仍然将是重要的未来的盈利能力。例如,佩斯利图案可以有一个在线网络聊天设施,鼓励客户和潜在客户的工作人员进入直接的讨论。客户如何联系的个人,最好的免费电话号码,工作人员,如果不是一天24小时,至少延长时间应该有明确的信息。
客户关系跨越更远不仅仅是保持客户充分满意,他们决定从一个网站购买。随着网络技术,佩斯利图案的位置,它可以获取信息的客户群和潜在客户的方式,店。趋势可记录,可成立,以产生更多的销售,在将来。例如,有一定总是经常一起购买的产品吗?如果是这样的话,这些选项可以捆绑在一起,在销售过程中,进一步鼓励这种性质的销售吗?他们看什么样的产品,并考虑才作出最终购买决定方面保持定期跟踪客户行为是至关重要的。
一旦某个项目已购买,有关客户的信息可以存储(主体的法律要求) ,用于有针对性的营销。此信息应该也可用于市场调研和后续客户关系管理如分娩一周后确定满意,如果有必要处理任何问题的电子邮件。
佩斯利图案将通过建立一个网站的存在,去给当地人民提供本地服务的一个潜在的国际业务与客户在全球范围内的所有领域。依据这种转变的潜在客户群,客户关系管理的方式,将是至关重要的。世界各地不同文化和经济预期。此外,尽管它可能是大多数客户仍然来自英国(由于可能不合算的交付成本,选择的域名) ,意识到网站的范围是很重要的。例如,在美国的大多数客户会很乐意的,甚至是期望他们的名字在通信要解决的,亚洲的客户将几乎总是倾向于使用自己的全名手续。
支付的利模式将需要确保它理解的文化和知道这是销售,应如何与客户的通信的类型和音的影响的各种国家。
由于许多新的客户将无法从眼前的局部区域,运费的问题,可靠,经济高效的方式将是最重要的。决定是否航运和到什么程度,将外包将主要基于成本和交付需要达到。佩斯利图案现在可能提供商品在国际上,它几乎肯定会是分娩过程中的情况下将不得不外包给当地的配送中心。
这个过程中有效地管理客户的期望是非常重要的,如果要完全满足。采购本地交付合作伙伴应该做提前为客户提供运送到这些地区。未能提供一次货物已下令将是一个昂贵的客户服务错误。确保每一个项目是清晰可辨,这将证明客户已下令几个项目和一个或多个脱销尤为重要。
沟通是关键,当它涉及到履行交付。该系统需要明确,透明和易于遵循。良好的客户服务的方法是确保定期发送电子邮件,更新客户对他们的订单状态:已被处理,寄发?任何系统的交付到位,必须保持充分了解公司本身,使人员交货的状态上,如果有任何疑问,也抢先任何可预见的问题。
在可能的情况下,进行个性化的顺序应该以字母或插入,因为这将有助于构建未来的客户关系。同样地,应考虑使分娩后接触,以确保所有已交付按照指令和根据预期。
管理客户关系,也将成为出售后发生的可能更困难,更广泛的客户基础。退换货政策和程序需要明确识别和管理。当然,如果有基本的需要,以确保符合所有法律要求,但超出这一义务,以确保维持客户满意是大多数企业宁愿去。
对于许多公司来说,这将涉及“没有狡辩的回报政策,提供的产品是未使用的。佩斯利图案必须考虑这种类型的政策,以及将如何运作的可行性。有可能是当地的配送中心,所有客户服务区域,这将是明智的,以确保商定退货过程中涉及各中心。总之,通信将是至关重要的和工作人员应能方便地在网上和通过电话处理任何售后问题。
安全和网络方面的问题
除了柔和,客户关系基础的问题,参与生成一个网站的存在,并允许客户在网上订购,也有相当的技术,实用和法律问题,需要处理和入账。成为一个基于网络的公司提出了一些网络和安全问题。第三方收集不仅可以保护或个人信息,但也有一种危险,即基础设施本身在某些时候崩溃可能造成的潜在损失的客户,以及一个不好的名声。
管理这些安全隐患和网站结构是新的境内的公司,如佩斯利图案,正因为如此,它已经选择使用第三方提供的服务,最初,与运动功能的房子在未来。
任何网站或网上存在需要以某种方式被托管。在这种情况下,佩兹利图案已选择由第三方托管的网站,但将目光使这家在稍后的日期。任何人谁主办的网站将需要一台服务器。如果这是在内部完成,这将意味着要购买和安装服务器,如果是通过第三方完成,那么他们的服务器可以用于。 ,当然,这减少的支出和维护成本,但尽管如此,放弃一定程度的控制。
甚至当它决定,为的是在此实例中,将通过托管第三者提供互联网服务提供商(ISP) ,仍然有一些额外的,必须作出的选择。大多数ISP会提供一个具有成本效益的解决方案,新的网站所有者,涉及到共享服务器上的空间。服务器本身的定位和维护由ISP自己的办事处。
虽然这是最具成本效益的托管方式,它可以增加服务器的风险与其他网站共享性和稳定性将取决于这些网站的使用以及佩斯利图案。作为替代方案,可以考虑佩斯利图案具有其自己的专用服务器与ISP ,但是这将是相当昂贵的,一般只适用于需要高水平的安全性的网站。
据预计,在时间佩斯利图案会带来房子的托管设施。这不是一个决定掉以轻心。服务器及周边基础设施的初始费用将是很大的,但是,最大的支出是可能是人手,以确保服务器保持适当的。
将在内部网站托管元素,佩斯利图案,当然,在安全性方面获得相当多的控制,但是这也将放置一个内部团队管理风险(明智的安全性和稳定性)的负担。有工作人员在房屋托管服务涉及的额外费用可能证明望而却步和佩斯利图案应该进行一次全面的财务分析,在此过程中,行动之前解决。
佩斯利图案,可以持续的计划来托管自己的网站,会有一些技术和法律问题,需要加以解决。安全性是任何网站的一个主要问题。安全涵盖了所有的问题,确保该网站仍然无病毒允许客户输入他们​​的安全付款细节。
任何一个企业,作为其日常业务的重要组成部分,旨在利用其网站,将需要确保它是稳定和安全的。客户,在一般情况下,只需要时间来看看一个网站一次,如果是下降或其他原因不能正常工作,他们将不大可能返回第二个看看。
持续维护也将成为一项任务,完成房子。这将包括定期更新的网站能够应对新的安全威胁,以及确保该网站上的信息是准确的。网站分析软件是可用来协助完成这项任务,但它仍然是需要有一个专门的一名工作人员来管理和处理软件。通常情况下,这种类型的软件销售团队能够提供有价值的信息,如产品的游客最感兴趣的,真正去进行购买,有多少游客。
为了促进资源,在这种类型的房子,佩斯利图案将在服务器本身的投资以及确保它有一个合适的操作系统和兼容软件(通常这将是微软Windows Server 2003或2007服务器,或可能是Unix或Linux , Apache或微软的Internet信息服务( IIS )的网站托管软件) 。
数据库,因此也需要进行管理。这需要具体知识,更可能会被买走,如果没有一个目前在公司内部管理等操作。这也可能是必要的物理升级互联网基础设施。所有这些因素都将是昂贵的,但将允许佩斯利图案,以充分控制其电子商务业务。
佩斯利图案拟让客户在网上购买产品,这将是重要的CNP(无卡)支付处理系统建立。显然是有利的客户关系提供了一个在线支付设施和设施,许多客户所期望的,它也是一个伟大的方式改善现金流,但也有参与其中的风险佩斯利图案必须意识到,并尝试尽量减少。
为了处理支付,佩兹利图案将被要求将处理付款和信贷相关帐户与银行取得互联网商家帐户。另外,佩斯利图案可以看看使用支付服务提供商将提供网站与网上'直到'和每月将收取服务费。
主要的信用卡,万事达卡和Visa ,也有自己的额外的安全,他们为客户提供,因此,一般的方法受到消费者青睐的付款。鉴于贸易提供网上购买选项预测的大幅增加,这似乎是建立一个商家帐户(可能与当前银行的供应商) ,将是最明智的和符合成本效益的方法。
网上交易确实提高佩斯利图案,将需要处理的其他法律问题。进入竞技场电子商务需要佩斯利图案,以符合广泛的法规,专门针对企业在互联网上的销售服务。这方面的法例规管的主体是电子商务法规2002 。
作为法规的一部分,它是必要的公司提供某些信息的客户,如果他们在网上销售。这些通常包括业务的地域地址和电话号码等联系方式,佩斯利图案是一个成员的任何专业机构或挂靠的增值税登记号码。
最近, 2006年“公司法”的所有业务(如适用)的规定,使自己的企业名称,公司数量和注册地址在其网站上。一般情况下,所有这些信息将显示在“关于我们”或“法律”页面,以确保持续遵守。
还应注意保证合同明确形成,这通常可以达到在方框内打勾,使客户有接受贸易的条款及条件,以完成购买。
佩斯利图案的法规必须遵守另一套是的距离销售条例2000 。这些规定载的方式,客户需要处理的时候,他们实际上是不存在的销售点。最重要的是,这些法规允许的7个工作日内为消费者冷静期,他们还规定交货的应在三十天内,除非另有约定。系统需要落实到位,以确保遵守这些法规在任何时候,保持适当的记录。
由于客户输入自己的个人资料通过网站和将被存储在一个电子表格,这将是必要的佩斯利图案,以符合1998年“数据保护法” 。虽然这个法案是广泛的,从广义上讲,它使的公司有必要对所有个人在合法及公平的方式接收数据。这意味着数据必须准确,必须持有比实际需要的不再作出一切合理努力,以确保数据的安全存放与适当的IT安全保障的到位。
佩斯利图案信息存储的个人谁也有权要求的一切,是他们举行的副本。虽然佩斯利图案可以收取合理的金额为生产这些信息,他们在法律上有义务及时提供信息。当收集相关的个人信息,佩斯利样式必须确保该用户知道的原因的信息被收集,它可用于
这是特别重要的,当它涉及到使用目标个人收集的信息用于市场营销目的。作为一般规则,从客户收集的信息不能传递到另一个组织没有明确许可的客户。应进行定期和审慎监控的方式,数据收集和存储,以确保遵守这些要求。
人们已经注意到,佩斯利图案已取得域名paisleypatterns.co.uk的, 。虽然这显然是一个很好的第一步,这并不自动意味着他们有一个全球对该域名使用权。佩斯利图案需要确保当它涉及到续期的域名,以确保没有其他的业务可以拿到的名字在未来,它保留了优先选择权。佩斯利图案也需要注意,虽然它有域名注册,这并不自动意味着它具有商标的名称。
直到最近,佩兹利图案已在局部区域,这大概是没有冲突的业务具有相同的名称。获得一个网站的存在,有可能是其他企业的商标后,他们现在有一个相似的名字,在新的市场份额,侵占。注册商标应进行彻底调查,并考虑注册佩斯利图案本身的可能性,如果它不是已被使用,以确保对其他进入市场。
结论及摘要“
获得一个网上的存在,使得清晰的商业意识。佩斯利图案网上交易,还有一个更为广阔的潜在市场和回报可以是相当高的。然而,在开展这一行动过程中,需要把大量的思想如何将客户关系管理。鉴于目前在本地,移动销售队伍的依赖,这一点尤为重要。维持一到这个级别的护理,将是公司面临的最大的挑战之一,因为它扩大。
以及客户关系元素,也有需要处理的技术,安全和法律问题。佩斯利图案是计划,最终在内部管理的托管设施。这不是一个轻率的决定,会有相当大的设置和维护成本,无论是基础设施和水平,将需要增加人员。护理也应采取措施,确保必要的数据备份,定期完成,并遵守所有法律要求。
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