TASTE FOR FUN——College students' travel and culture festival
1.0  Introduction(name, mission, values, goals)
TASTE FOR YOU, which is organized and operated by the Students’ Union, is targeted to be a gorgeous festival with food and culture from the globe. The organizers aim to serve for the students by inviting the students as shopkeepers and also inviting other students as customers. The festival gives the connection by providing and selling food with traditional culture as students all from different countries here in Deakin University. The Mission of this festival is to create a specific travel and cultural festival for students in Deakin University, and also set the goals as to create one brand for tourism festivals. The core competency of this festival for attraction is the combination of food from all over the world and different travel culture.
2.0  Situation analysis
2.1  Links with the organization’s mission
Introduction of how the festival links to the mission of the Students’ Union, mainly includes the nature of service for the students.
2.2  SWOT analysis
Mainly includes the analysis of the external environment (opportunities and threats) and the internal environment (strengths and weaknesses) for this event.
2.3  Impact on the products
Based on the analysis, discuss about how the environment affect the products about the whole practical plan.
3.0  Market analysis
3.1  Target market and audience
Targeted objectives: The whole school students in Deakin University
3.2  Marketing strategies
Discuss about the different marketing strategies based on the goals and objectives
3.3  Competition analysis
Analysis about the competitors of this activity, mainly includes the events organized by other associations at the same time as well as those promotion for different cuisines around the university.
4.0  Implementation plan
Formulate an operational plan for this artistic event. The framework of this festival is illustrated as below:

Phase	Main tasks	Period
Plan	Formulate the whole plan including the particular holding day and location, and the investigation about the market  such as surveys on targeted audience	2 weeks
Enrolment	Connect and invite participants for the festival based on the market surveys, especially those international students	1 weeks
Construction	Construct and equip the place, mainly includes the decoration of the square	2 weeks
Operation	The day of the event, last about 6hours in total, for 3 hrs both in the morning and afternoon	1 particular day
End	Clean up the site and summarize the whole artistic event	2 days

 
5.0  Conclusions
Summarize the whole process of this artistic event
6.0  Recommendations
Give the recommendations about the festival, giving out the advice and suggestions for the next time.
7.0  references