On the product front, the "movement of life" for the purpose of sport, lifestyle trends and fashion elements into the product line. Currently, in addition to football sporting goods, track supplies, sporting goods and other weight-loss core product lines, but also developed a golf series, motorcycle, swimwear series, sailing series, the urban vitality of the series of new product lines. In the product structure, has formed footwear, apparel, accessories three categories, in 2006 they accounted for Puma 59.9% of total sales, 33.6%, 6.5%.2.2 the allocation of resources To meet the increasingly diverse and rapid pace of industrial development needs, Puma has gradually decentralized organizational structure to take measures to build more flexible and efficient organization. For example, in order to broaden the leadership of the company structure and improve the company's decision-making efficiency, Puma has set up a Group Executive Committee, with committee members of the management board and senior management from various operation taskforces. 2.3 competitive advantage Personality is the key to survival, Puma do consumers most wanted sports lifestyle brand, or simply cannot compete with Nike and other giants. After a market survey in 1999, the Puma sports shoes that consumer demand for longer stay in the profession, but need to add a fashion element. In the new era, people choose to cool for the United States, foot fashion. Minimalism immediately invited the German Puma designer (Jil Sander), based on the Puma shoes, design a Avanti sports shoes, fashion shocked the sports world. Subsequently, the Puma and supermodel Christie and (Christy Turlington) to launch campaign designed specifically for women's Nuala yoga line, then launched combination of male leisure series, the global fashion flock. Puma has successfully become a spokesperson from the velocity for the fashion spokesperson. 2.4 Synergies As early as 1999, the Puma on the proposed "cross-border cooperation" (Crossover) concept, with the German luxury apparel brand Jil Sander to launch high-end shoes. In 2003, Puma has taken the lead for the guerrilla marketing tactics with the same loyal fans of the BMW Mini brand a product and brand partnerships. Puma has designed a prototype of the BMW Mini "Mini-Motion" series of sports shoes sold in the world. BMW will use the Puma sports shoes and other technical design of air mesh seat Mini new car, and printed on the outside in the Mini famous Puma Logo. In 2004, Puma has announced, through cross-border co-operation with the BMW Mini, Puma F1 championship in 2004 became the most vocal BMW - Williams clothing suppliers.

在产品方面，“运动生活”为目的的运动，时尚潮流和时尚元素融入产品线。目前，除足球运动用品，田径用品，体育用品和其他的减肥核心产品线，而且还开发了高尔夫系列，摩托车系列，泳装系列，帆船运动系列，城市活力的系列新产品线。在产品结构上，已形成鞋类，服装，配件三大类，在2006年，他们占彪马总销售额的59.9％，33.6％，6.5％，2.2资源的分配，为了满足日益多样化和快速产​​业化发展步伐的需要，彪马已逐步下放到组织结构，采取措施，建立更加灵活和高效的组织。例如，为了拓宽公司的领导结构和提高公司的决策效率，彪马已成立了集团执行委员会，管理委员会，委员会成员及高级管理人员从各种操作工作小组。 2.3竞争优势的人格是生存的关键，彪马消费者最想要的运动生活方式品牌，根本无法与耐克等巨头竞争。经过市场调查，1999年，彪马运动鞋的消费需求不再留在这个行业，但需要添加时尚元素。在新的时代，人们选择美国，脚踏时尚冷却。极简立即邀请德国彪马设计师（JIL SANDER），彪马鞋的基础上，设计一个阿凡提的运动鞋，时尚震撼的体育世界。随后，彪马与超级名模克里斯蒂（克里斯蒂特灵顿）推出专为妇女纳拉瑜伽线，然后推出男休闲系列的组合，全球时尚羊群的运动。彪马已成功成为时尚代言人的一位发言人的速度。 2.4协同效应早在1999年提出了“跨界合作”（交叉）的概念，与德国高档服饰品牌Jil Sander的推出高端鞋，彪马。 2003年，彪马公司率先为游击营销战术相同的忠实拥趸的宝马Mini品牌的产品和品牌合作关系。彪马公司设计宝马Mini“迷你运动”系列运动鞋在世界上出售的原型。宝马将用彪马运动鞋的空气网眼座椅迷你新车以及其他技术设计，并印在外面的迷你著名的美洲豹标志。 2004年，彪马公司宣布，通过与宝马Mini跨界合作，彪马在2004年成为F1总冠军呼声最高的宝马 - 威廉姆斯车队的服饰供应商